The story
Newgate has appointed Holdal to distribute its supplement range in Lebanon, the latest in a series of market entries across the Middle East and North Africa.
Newgate describes Holdal as the largest distributor in the country. For a supplement brand, that reach is the practical question: whether the range reaches pharmacies and retailers at scale, or sits with a partner who can only place it narrowly.
The appointment follows the pattern Newgate has used elsewhere in the region — a single local partner who knows the market, rather than a direct operation run from London. Morocco, Yemen and other MENA markets were opened the same way.
Lebanon joins that growing list of MENA markets opened through a single dedicated distribution partner.
