Newgate’s MENA Sales Director visits the London headquarters.
The visit brought the regional sales lead and the London teams to the same table, and ended with new commercial agreements for the Middle East and North Africa.
Newgate’s MENA Sales Director visited Newgate Labs’ headquarters in London, spending time with the commercial and product teams. The visit concluded with new commercial agreements for the Middle East and North Africa.
The purpose of the visit was to work side by side. Distribution agreements, product registration and supply planning depend on the people who know each market sitting at the same table as the teams that make and ship the product.
Outcomes of the visit
- Commercial agreements. Agreements concluded during the visit support Newgate’s expansion across the Middle East and North Africa.
- New opportunities. Further business opportunities were identified for follow-up with regional partners.
- Portfolio alignment. Working sessions with the London team reviewed the supplement range against demand in the region.
- Arabic-language support. The Newgate Wellness app runs in English and Arabic, giving customers in the region product information in their own language.
Why MENA matters
MENA is a core growth market for Newgate. The range is sold through pharmacy and distributor networks in Palestine, and Newgate supplements are available at Lulu Supermarkets in Bahrain. The MENA Sales Director’s role links regional distributors directly to the product, regulatory and supply teams in London, which shortens the path from market demand to the shelf.
The visit builds on the 2025 Annual MENA Distributor Meeting in Istanbul, where the MENA Sales Director and the London management team met partners from across the region.
The next phase is execution: turning these agreements into stock on shelves, supported by the London teams and the regional partner network.
Distributors, retail partners and investors interested in Newgate’s growth in the region can get in touch.
