Hisham Sarsour visits Newgate’s London headquarters.

The visit brought the regional sales lead and the London teams to the same table, and ended with new commercial agreements for the Middle East and North Africa.

Newgate newsroom

Hisham Sarsour listening during a working session as a colleague gestures across the table.

Hisham Hamed Sarsour, Newgate’s MENA Sales Director, visited Newgate Labs’ headquarters in London, where he spent time with the commercial and product teams. The visit concluded with new commercial agreements for the Middle East and North Africa.

Hisham Sarsour embracing a colleague outside the glass entrance of the London headquarters.
Hisham Sarsour is welcomed at the entrance to Newgate’s London headquarters.

The purpose of the visit was to work side by side. Distribution agreements, product registration and supply planning depend on the people who know each market sitting at the same table as the teams that make and ship the product.

Hisham Sarsour and colleagues walking through the office doors, carrying flowers, as team members in green Newgate hoodies wait inside.
Arriving at the office, where the team was waiting.
A member of the Newgate team hands Hisham Sarsour a bouquet of flowers in the lobby.
Flowers from the London team.

Outcomes of the visit

  • Commercial agreements. Agreements concluded during the visit support Newgate’s expansion across the Middle East and North Africa.
  • New opportunities. Further business opportunities were identified for follow-up with regional partners.
  • Portfolio alignment. Working sessions with the London team reviewed the supplement range against demand in the region.
  • Arabic-language support. The Newgate Wellness app runs in English and Arabic, giving customers in the region product information in their own language.
The Newgate team seated around a meeting room table while Hisham Sarsour speaks at the far end.
Hisham Sarsour addresses the London team.

Why MENA matters

MENA is a core growth market for Newgate. The range is sold through pharmacy and distributor networks in Palestine, and Newgate supplements are available at Lulu Supermarkets in Bahrain. Hisham’s role links regional distributors directly to the product, regulatory and supply teams in London, which shortens the path from market demand to the shelf.

Hisham Sarsour speaking at the meeting table in front of a screen.
Discussing priorities for the region.
Hisham Sarsour at a meeting table with two members of the Newgate team, with Newgate supplement bottles and a bouquet of flowers in front of them.
Hisham Sarsour with members of the London team.

The visit builds on the 2025 Annual MENA Distributor Meeting in Istanbul, where Hisham and the London management team met partners from across the region.

The next phase is execution: turning these agreements into stock on shelves, supported by the London teams and the regional partner network.

Distributors, retail partners and investors interested in Newgate’s growth in the region can get in touch.

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